I’m also not surprised that nearly a full 25% of the blocked queries come from a single server from a certain manufacturer. It all depends on how many devices you have going through the ad-blocker and what those devices are. In my home, I usually average around 13% of all server queries being blocked. Your experience will differ from someone else’s. The Pi-Hole Remote app on iPhone shows statistics on network traffic being blocked at the network level. There are times you’ll need to either turn off the ad-blocker to get something to load or work right, or you’ll need to dive in and tweak the block lists and/or white-list servers. (In addition to ads not loading, which is more of a feature in this case than a bug.) This isn’t a set-it-and-forget-it endeavor. There are times when things just won’t work. That device could be software baked into your router, or it could be a separate device like the Pi-Hole or AdGuard service on a Raspberry Pi.īecause it’s at the network level, it covers any device that’s connected to your network: Phones, tablets, TVs, whatever. That means things like advertisements won’t show up or maybe that tracking data isn’t disclosed. If something pings on the “block list,” that traffic doesn’t get through. The basic strokes are this: You’ll have a device somewhere on your network, and all traffic requests go through that. It’s not as simple an endeavor, but it doesn’t require a degree in computer science, either. If you’re really serious about blocking ads, though, you want to do it at the network level. (We’ll also ignore for the moment the fact that the website you’re currently reading is funded by ads.) They’re easy enough to implement at the browser level with an extension. There’s a good chance that if you’re reading this, you’re familiar with ad-blockers. There’s another route - one that really should be taught in schools. (You’re not.) Or that you have to be an elitist to wash your hands of all those dirty ads. That’s more expensive, for sure, and can make you feel like you’re being punished. You can choose to buy a product that doesn’t inject advertising on top of content. Google TV may add ‘free channels’ - which you almost certainly already haveįreaked out by the FBI’s smart TV warning? Here’s what you should do Advertising is the price you pay when you don’t pay the price at the register.ĭon’t like giant ads on Amazon Fire TV? Then don’t buy one Still, we buy the $25 sticks en masse and the inexpensive televisions in droves. And ignore for the moment the fact that Roku basically is now an advertising company that also sells hardware and licenses out its operating system to other manufacturers. Phil Nickinson/Digital Trends Ads on ads on adsįorget for the moment that an NFL broadcast is, itself, full of advertisements in the stadium, on the field, on the screen, and from the broadcasters’ mouths. Roku tells Digital Trends that whatever caused the ad to appear - whether it was an OS-level thing or a device-specific thing - has “been resolved.” Running an ad-blocker at the network level can block ads in all sorts of places, like on the Roku Home Screen. It’s a bit amusing to see folks all up in arms over an ad for Sleep Number beds appearing on a Roku TV manufactured by Sharp, which made the rounds on the /r/cordcutters subreddit during a recent NFL playoff game.
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